99% of the haircare ranges on the market use types of silicone to simply mask this damage. Your hair may feel better, softer, more manageable - but in reality it's a fake better. Silicone actually makes the problem worse because it sucks the vital moisture out of the hair shaft, leading it to become dry brittle, and to thin down faster. This Faustian pact of 'gloss today but gone tomorrow' sees hair condition decline rapidly. So most haircare today is the opposite of 'care'. Silicone-rich products are destroying the health of your hair.